Officine Gullo in Poltrona Frau, New York

Located in a historic early-20th-century Art Deco building, this spacious venue extends over three levels and approximately 1,750 square metres, serving as a showcase for the excellence of Italian design. In the new showroom, which will host a variety of prestigious ‘Made in Italy’ brands including Ceccotti Collezioni and Cappellini, an Officine Gullo Tailor Made complete kitchen project will be displayed, in black and white with polished chrome finishes, exemplifying the brand’s commitment to craftsmanship and design excellence.

The innovative design of the showroom, created by the visionary AMDL CIRCLE studio founded and directed by Michele De Lucchi, brings to life a revolutionary showroom concept. By integrating dynamic layouts and immersive design elements, the space offers a customer experience that goes beyond the expectations of a traditional showroom. Michele De Lucchi emphasises that the flagship is not merely a place devoted to commerce; it is intended to be a hub of creativity and dialogue, reflecting the evolving tastes and needs of modern consumers.

Drawing inspiration from a variety of sources, including fashion and industrial design, the showroom layout promotes a dynamic and interactive atmosphere. This approach creates fluid environments, encouraging visitors to engage with the space and draw inspiration from its design.

Officine Gullo invites design enthusiasts and industry professionals to visit the Poltrona Frau flagship store and experience the future of design first-hand, where tradition meets innovation, in the vibrant metropolis of New York.

Location: Poltrona Frau, 181 Madison Avenue, Manhattan, New York.